RETREAT WEBSITE & LANDING PAGES · BOOKING & RE-SELL SYSTEM · PRINT & PROGRAM DESIGN · ON-SITE CONTENT CREATION · BRAND EXPERIENCE

2023 to 2025 · Australia · Sector: wellness retreats

resetYOU is five days to become who you want to be next.

The work was to make that transformation felt before arrival, and to give every guest a printed world to live inside for five days at SOMA.

resetYOU began with Elana Robertson and a simple conviction: that high performance does not have to cost your wellbeing. Through foundher and The Ripple Effect Framework, she shifted the conversation from what to do, to who to be. resetYOU is where that philosophy becomes a place you can walk into, a five day, all inclusive immersion at SOMA in Byron Bay, guided by Elana and masterclass leaders including Dr Rebecca Ray and Lydia Lassila OAM. The days follow a considered rhythm, doing in the morning with movement in the DOME and masterclasses, being in the afternoon with spa, rest, and the grounds.

The immersion already had its reputation, its experts, and a location that guests called paradise. What it needed was a brand world that matched that depth in the hands and on the screen, a page that could turn interest into a booking, a printed program guests would carry through all five days, and the momentum to fill each new season. The feeling was the whole point, and it needed to be carried everywhere.

A retreat built around a rhythm

The idea at the centre

We anchored every touchpoint in the feeling resetYOU gives, spacious, restored, and quietly changed. A guest should sense the reset before she arrives, in the page she reads, the ease of the booking, and the printed program waiting in her suite. Not marketing around a retreat, but a threshold into it, so the doing and being rhythm and the calm of SOMA were felt from the first scroll to the final morning.

The system

We shaped the resetYOU landing pages to carry the immersion from the promise at the top to the day by day rhythm and the SOMA world below, clear, warm, and true to the brand. We set up the booking flow to make saying yes effortless, and a re-sell system that opened the following season while the current one was still alive in guests' minds. We designed the full printed program guests lived inside for five days, the daily rhythm, the masterclasses, the moments to unwind and wander, each spread considered and calm. And, present as part of the crew, we captured the photography and video of the immersion that became foundher's marketing for the seasons that followed. The experience and its promotion, from one source.

Every touchpoint

One world,
from the first click
to the drive home.

On arrival The printed program waiting in the suite, the first piece a guest touches, setting the tone for five days.

Across the five days The daily rhythm in print, doing in the morning, being in the afternoon, guiding guests without a rigid schedule.

After The photography and film, captured on-site, that carries the story into foundher's marketing and fills the season to come.

We did not photograph this retreat from the outside. 
We lived it, first as a guest, then as part of the crew.

The work began by experiencing resetYOU the way a guest does.
Everything made afterward carried that felt knowledge, the light in the DOME, the pace of the days, the feeling guests came for.